Scottish Government launch new campaign focusing on career changers

Scottish Government launch new campaign focusing on career changers
Career changers are being targeted in a new Scottish Government campaign to recruit more childcare staff. Families across Scotland are set to benefit from an almost doubling of funded early years and childcare provision by 2020.

To expand the workforce, the Scottish Government is creating almost 2,000 more training places at university and college this year alone and supporting a substantial increase in the number of modern apprenticeships.

The ‘A Job and A Joy’ campaign emphasises the rewarding, enjoyable and meaningful nature of a job in childcare and the campaign is supported by posters, a website and advertising across digital channels.  Childminding is included as a career option in the Roles Available section of the website with a link to the SCMA website.  

Childcare Minister Maree Todd said: “We know that when people consider changing career they want to achieve a good work life balance and do rewarding and meaningful work. A career in childcare does exactly that.

“Our expansion of funded nursery education and childcare will create thousands of high quality and well-paid jobs across Scotland. Working with children is rewarding, enjoyable and meaningful, and this is the focus of our ‘A Job and A Joy’ campaign. I urge those thinking of changing jobs to seriously consider a career in childcare.”

To watch the campaign CLICK HERE.
To view the website CLICK HERE.